MRC SEO Consulting

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Posted on Jan 16, 2019

Tip # 3 Content Plan and Creation
NAP: Name, Address, and Phone of your business establishment can play a key role in local search engine optimization. You may also include the street name and landmarks. You can add them to your keywords while integrating with the content. A sample piece of cont...

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Posted on Jan 16, 2019

SEO Tip #2

Tip # 2 Local Keyword Research
Keywords: Research on your local keywords from a relevant and reliable source. Selection of keywords for every page has to be unique. It should be relevant to the home page, about page, products pages, gallery pages, sitemap, and others.
Long-tail Ke...

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Posted on Jan 7, 2019

SEO TIP #1 - Domain Creation and Website Design
Domain Name: Standard domain name can have 253 characters including dots. However, you have to choose the shortest possible name that is relevant to your business name, city or town, and the ONE key product or brand name of your business. The searc...

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Posted on Dec 26, 2018

Top 10 tips for DIY local SEO
DIY approach to local SEO can be economical, efficient and rewarding for your startup and small-scale business. You can use the vast range of available online technology, tools, and techniques for boosting your brand visibility, audience engagement, lead generation, ...

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Posted on Dec 22, 2018

How SEO Can Improve Online Flower Business

Florist business is closely related to every celebration and festival from your birthday to Christmas. It is also closely connected to corporate meetings, conferences, seminars, and other business events. You can go on increasing the list to infinitum. ...

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Posted on Dec 22, 2018

How SEO Can Improve HVAC Business

People searching for HVAC services consider experience, specialization, safety, product/service durability and trust factors as the key criteria. SEO can boost all these factors within the shortest time if you can follow the simple guidelines, listed in this art...

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Posted on Dec 18, 2018

Top 10 DYI to Improve Your Local Google rankings

Want to improve your websites rankings? Some of these you might not understand fully but there is tons of great info out there for these easy do it yourself steps to grow your rankings. Here are the top 10 easiest ways to improve your rankings an...

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SEO For Calgary Business Calgary SEO

MRC SEO Consutling based in Calgary Alberta are SEO Experts and can provide top SEO for all businesses in Alberta and Canada We know Internet Marketing and digital marketing These are the top ways to find the best Internet marketing methods. Every individual who used these routes eventually found the right method to their success. Finding the right marketing method can make a business climb from a thousand dollar business to a million dollar business in the blink of an eye. The most helpful approach would be to try each route and even add some creativity to each route, and this will help with the end result of finding the right marketing way. Never give up and do not quit the search.


6 Best Practices for Modern SEO Modern SEO is a new definition of great user experience. Today, you no longer optimize your web pages for search engines but for users who will land your pages. Old practices aren’t much useful these days but new method generating amazing experience for visitors is what has gained more popularity among SEO practices than traditional ones. With the passage of time, SEO also changes as per market demand. Every time Google comes up with new rules to improve the SERP, small business owners, digital marketers and bloggers have to stay in synch with these latest changes. Following is the list of 6 Best Practices for Modern SEO:- 


  1.      Responsive Web Design: The search engine giant, Google has added a mobile-friendliness factor to improve your ranking in their algorithms. Since numerous users are online using mobile devices, so it is somehow important to have mobile-compatible websites. A responsive web design is certainly the demand of this era. If you go with the latest updates, you’ll win the world else will be left behind.   


  2.      Local SEO Optimization: Since a couple of months, users these days started searching ‘Near Me’ more than ever. People began finding products, restaurants, shops, bars, chemist, hospitals, and more places near them to go. It definitely increases the conversion rates about the business that is near the user.  Thus, focusing on local SEO optimization will give you a good outcome. For your business, add your contact details, opening and closing hours, direction to your company/shop and website link.  Also, add reviews to your business.   


  3.      Structured Data: The three big of search industry (Google, Yahoo, and Bing) have developed schema.org as a set of site standard that makes it easy for them to understand what a website is all about and what data is available on that. Also what to index on the search engines for a particular site. A schema is a perfect way to describe the content available on any website in a more structured way. It's a techy job since it involves adding some piece of coding in HTML format to a web page and make overall result readable to search portals.   By using rich snippets, you have great chances to increase your ranking on SERP. It helps increase click-through rates; offers better marketing opportunity and let you enjoy more qualified leads etc. Google utilizes schemas for its knowledge graph, AdWords extensions/shopping campaign and rich snippets in search result pages.  In a modern SEO strategy, you to execute all the available schemas appropriate for the specific website for more revelation to search engines. Create your own website review, test the HTML code, then run your pages with the Google testing tool.   


  4.      Think of People, not Robots - Good SEO Tools: Doing all things alone is difficult to take some help from good SEO tools. Just like search portals, we as a digital marketer or SEO have a lot of data to analyze. We need some great tools to check the web traffic levels, ranking position, social media results, incoming links and a bunch of other metrics that crucially plays a significant role in our SEO strategy. Managing a single and small website is easy but taking care of more than 2 websites is a big job where you need some tools to monitor the website, especially in absence of manual monitoring. The industry has brought new SEO tools that are used for websites. Following is a list of free SEO tools: ·         Google Search Console (previously known as Google Webmaster Tools). ·         Bing Webmaster tools ·         Google Analytics ·         Google Keyword Research Tool ·         Feedly Some Paid SEO tools: ·         SEM RUSH - a great to get competition analysis, keyword research & rankings, PPC management, Page ranking, social media tracking and many more. It’s a useful tool to manage your website daily. ·         Long Tail Pro- While searching about the keywords manually, free tools like Google keyword, Google trends, search engine Google and Bing suggestions works great but to save the time utilize Long Tail Pro and get everything under one shelter. In the end, you find various things that a Modern SEO professional do on regular basis.  


5.      Modern Link Building: In the past, SEO was mainly associated with link building. But we all are aware of the fact that modern SEO isn't just about getting links but it's much more than that. However, links are still an important part of Google ranking algorithm and are still required for high rankings. So, what has changed? Many things, first of all, let’s talk about link building that is being replaced with relationship building gradually. You no longer get connected with other websites in order to have a link pointing your site but today you keep associated with others to establish a business relationship with them.   If any content written on your website helps their readers, then they’ll be happy to link to you and get mutual benefits. This is how you get a vote of trust. It's an idea of natural link building and notes down one thing anything else that goes beyond these limits can get you into serious trouble. For people who believe it's a waste of time to beg for links then they better build their reputation using social media and their website' content. Make sure to add some websites to your strategy that gives you the benefit of guest posting. It's really not that difficult, you need to prepare the ground before being accepted to contribute to giant websites. All you to need to do: ·         Have own website or blog with high-quality content and quantity. ·         Publish your content on some popular platforms like –Medum.com, inbound.org, and LinkedIn. You can utilize the content as your examples of published work. ·         Have a presence on social networking sites like Facebook, Google Plus, Linkedin, and Twitter, etc.  In addition to the above, never accept links that are easy to get as they have a negative value that can damage your rankings. Accept difficult to get links because it would have a positive effect on your rankings.   


  6.      User-Generated Content: Allow your visitors to comment and ask a query on your web page, social networking profiles. Also, put customer reviews on your website. It’s important to know how your users fell about your products, services or facility to determine the potential customer base. Improving user experience will definitely lead you to score best in the top list.  


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